Am I the only one who doesn't care about the iPhone?

So, it seems like every news site is going all out with the iPhone, people are already in line for it outside the Apple stores, and the rates are already released. Every day Digg is flooded with topics involving the iPhone topping the most dugg stories each day. Even /. is getting hammered with new articles involving it. Entire websites are going to have to redesign so it is functional with it. But I have to ask, who cares? I know I don't.